About Project TIRA - TIRA
TIRA is a Trafficking Interruption & Resource Agent that address barriers by providing an intelligent, interactive, and secure bridge to service providers that offer programs and resources to match victims and survivors specific needs.
Team
- Kari Everson (UI/UX Design + Brand Design)
- Gaspard Michel Etienne (Full Stack Development)
- Savannah Majarwitz (Project Management)
- Microsoft (Development + Project Management + Research)
My Roles
Wireframing, Visual Design, Logo Design, Prototyping, Supporting Front-End, Final Presentation, User Accessibility, Brand Design, Mockups
Tools and Resources
Adobe Photoshop, Adobe InDesign, Adobe Illustrator, Adobe XD, Figma, Pen & Paper, Service Design Tools, Microsoft Teams, Polaris Organization
The Problem
There are many barriers that stand in the way of victims reaching out for support: the belief that no options are available, experience of stigma and shame in mainstream social services, lack of a trusted support person, control and psychological coercion by a trafficker, and substance use to name a few.
The Solution
This solution will address these barriers by putting the power back into the hands of victims and survivors and provide an intelligent, interactive, and secure bridge to service providers that offer programs and resources to match their specific needs.
Related Mobile Applications
After looking more into the original group REST and comparing and gaining some insights from their current resources, one of their applications the REST website is just designed to educate and list background information. It lacks any particular call to actions to support the organizations and users, as well as lacking engaging interactions and informative content and doing what it needs to do which is to connect those in need with resources.
Design Ideation
It focuses on a wide variety of diverse users including those looking for resources and those providing resources and highlights the significance of of connecting those two communitiesTrafficking Interruption & Resource Agent (TIRA), addresses barriers by putting the power back into the hands of victims and survivors and provide an intelligent, interactive, and secure bridge to service providers that offer programs and resources to match their specific needs.
Design Principles​​​​​​​
Creating and setting the identity and brand to emulate what product is all about.
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Maintaining the key design elements from the new set TIRA identity and brand.

Designing a contemporary, user-friendly mobile interface with clear navigation.

Emphasizing TIRA's call to actions such as providing resources, connecting those in need, and putting the power back into the hands of the victims and survivors.
Brand Paradigm
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Mark + Iconography/Visual Elements
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